👊🏽 Special Edition: Ganas Ventures Invests in Zócalo Health
This is a special edition of Lolita's Newsletter, monthly newsletter of curated actionable insights and resources for over 20,000 underestimated founders, funders, and friends.
Ganas Ventures is excited to announce our investment in Zócalo's seed round. We're joining forces with round co-leads Acumen and Vamos Ventures. This marks our 16th investment since launching, adding to our growing portfolio that includes Latitud, Around, Shappi, Leadsales, Masa, Storybook, Ask Alex, Distribute, Papaya, Chptr, The Swarm, Careerflow, Avify, Vitrinnea, and Manzana Verde. We're thrilled to support Zócalo Health's vision for leveraging community in the healthcare space and remain committed to investing in passionate founders who are building the future of Latin America and the US.
💰 Founders, apply for investment here. 👊🏽 LPs, apply to invest in Ganas here.
TL;DR on Why We Invested in Zócalo Health
Massive market: Targeting the $327 billion Medicaid and Medicare market
Strong growth: Projecting $5M in annual revenue for 2024 with robust engagement metrics
Efficient operations: Cost-effective delivery through local partnerships and advanced tech
Community-driven: Leveraging community health workers for culturally tailored, trusted care
Experienced leadership: Led by industry veterans with a proven track record in digital health
🩺 Zócalo Health
Zócalo Health is changing the game for Latino healthcare with its virtual-first model. They’re already serving Texas, California, and Washington, and they've just locked in a multi-million dollar annual contract in California that allowed them to see MediCal members starting in February 2024. Zócalo Health is on track to generate $5M in annual revenue in 2024, which shows its incredible growth potential.
Team. The team is led by Erik Cardenas and Mariza Hardin, who have over 30 years of combined experience, including key roles at Amazon. Their deep expertise in healthcare, regulation, and product development, and their mission-driven approach make them the perfect duo to lead Zócalo Health. They’ve built a strong team of physicians, community health workers, and operational experts, all focused on transforming healthcare.
Market Opportunity. Zócalo Health is perfectly positioned to capture the Latino market. Nationally, the Latino population on Medicaid and Medicare is a massive $327 billion opportunity. By zeroing in on underserved Latino communities, Zócalo Health addresses a critical gap in healthcare, giving investors a chance to be part of something big and impactful.
Traction and Growth. Zócalo Health is on a roll, aiming for $5M in annual revenue this year. Their model, which blends local partnerships and advanced tech, is efficient and scalable. With a 92% patient engagement rate and a 96% NPS score, they’re not just attracting users—they're keeping them happy and engaged, which is crucial for sustainable growth. Health plans are taking note and expressing interest, leading to a strong BD pipeline.
Community Power. Zócalo Health leverages the power of the community through its innovative use of community health workers. This ensures culturally competent care, building trust and engagement within the Latino community. Their partnerships with local community-based organizations and health systems strengthen their position and enable rapid scaling, creating a strong growth engine.
Unicorn Potential. Zócalo Health’s plan includes expanding services to new states and securing more contracts with health plans. With a clear vision for scaling and entering new markets, they’re on a path to becoming a unicorn. Their community-driven, tech-enabled model is set to redefine healthcare for Latinos, giving investors a unique opportunity to be part of a transformative venture.
🙌🏽 Join the Zócalo Health Family
Become part of the Zócalo Health family as a customer here or as a Ganas Ventures LP at ganas.vc.
✨ Lolita Taub, GP at Ganas Ventures | X | luma
Ganas Ventures is actively investing $100K into pre-seed and seed community-driven startups in the US & Latin America. Learn more at ganas.vc.
Disclaimer: Ganas Ventures is a 506c fund that allows us to publicly solicit for our raise. All are welcome to apply to become an LP; however, commitments to Ganas Ventures will only be accepted by accredited investors.