👊🏽 Special Edition: Ganas and I invested in Vitrinnea!
This is a special edition of Lolita's Newsletter, monthly newsletter of curated actionable insights and resources for 20,000 underestimated founders, funders, and friends.
Hi all! I’m so excited to share with you that Ganas Ventures and I joined the Vitrinnea family, and so can you!
🏃🏽♀️💨 Catch up.
Since we launched Ganas Ventures, we invested in Latitud’s seed round, co-led by a16z/NFX, Around’s seed round led by Leap Global Partners, Shappi’s seed round led by Sixers Innovation Lab, Leadsales’s pre-seed round led by Ulu Ventures, Masa’s seed alongside DCG, Storybook’s seed round alongside Magma Partners, Ask Alex’s pre-seed round led by Village Global, Distribute’s pre-seed round led by LiveOak Venture Partners, Papaya’s pre-seed round led by Chingona Ventures, Chptr’s seed round led by Grit Capital Partners, The Swarm’s seed round led by 500 Global, Careerflow’s pre-seed led by Oasis Ventures, and that’s to start. We’ve raised capital from unicorn founders and LP/VC thought leaders, and Ganas and I were featured on the Nasdaq Tower for our leadership in equity within the startup-VC ecosystem! Now, we’re excited to announce our latest investment into Vitrinnea!
Ganas Ventures and I joined Vitrinnea’s pre-seed round, which included prominent regional funds such as Caricaco Capital, Colabora Ventures, and Panorama Capital and experienced angel investors.
🦄 👊🏽 Vitrinnea investment TL;DR
Team: Industry and technical founding team and proven track record
Market: Dominates El Salvador's preloved market, going after $276B LATAM market
Strong traction: Profitable, 30% MoM MRR growth with 7-figure revenue line of sight
Community: A thriving community fosters loyalty, organic growth and creates a barrier to entry
Founders, apply for investment here. 👊🏽 LPs, apply to invest in Ganas here.
Vitrinnea. Vitrinnea is revolutionizing the preloved fashion market in Latin America. Their platform seamlessly connects buyers and sellers of secondhand goods, fostering a circular economy while empowering users to make money and find unique items. They operate a two-pronged model ("Premium" and "Marketplace") that allows for flexibility and scalability across different regions. Vitrinnea's streamlined listing and discovery process enables users to complete transactions seamlessly in just minutes.
Team. Vitrinnea's team is their secret weapon. CEO Julio Javier combines entrepreneurial drive with a passion for his region. CTO Johnny Martinez's technical expertise is top-notch, COO Diego Castro masters logistics and operations, and Senior UX/UI Designer Diego Pastore keeps the experience seamless. This team's shared history and deep understanding of the market they serve positions them for explosive growth.
The Market. Vitrinnea plays in a massive market with significant growth potential. Their total addressable market (TAM) is a whopping $267B. Focusing on Central America offers an immediate $8B market opportunity (SAM), with plans to expand into a $1.4B slice of the broader Latin American market (SOM).
Traction. Vitrinnea is already showing impressive results. They are profitable and their consistent 30% month-over-month MRR growth, coupled with six-figure gross merchandise volume (GMV) in 2023, and projected seven-figure revenue for 2024, demonstrate real traction and a proven ability to generate revenue.
Power of Community. Vitrinnea's community is more than just a feature; it's a growth engine. Their thousands of active members drive knowledge-sharing, loyalty, and organic growth. This fosters a strong brand and creates a natural barrier to entry for competitors.
Roadmap & Unicorn case. Vitrinnea has the essential ingredients for unicorn status. They're tackling a massive, underserved market with a passionate, regionally-experienced team. Their impressive traction demonstrates strong demand. Profitability fuels strategic expansion, starting with the $8B Central America market. Already dominating El Salvador, Vitrinnea's roadmap includes platform optimization, localized marketing, and team growth to support expansion. Their community-driven model builds loyalty, making them an attractive IPO candidate or potential acquisition target for giants like Shopify, Amazon, or Mercado Libre.
😇🚀 You can also join the Vitrinnea family
To join the Vitrinnea family as an investor, contact Julio Pastore or become a Ganas LP.
✨ Lolita Taub, GP at Ganas Ventures | twitter | luma
Ganas Ventures invests in pre-seed and seed community-driven startups in the US and Latin America. Learn more at ganas.vc.
Disclaimer: Ganas Ventures is a 506c fund that allows us to publicly solicit for our raise. All are welcome to apply to become an LP; however, commitments to Ganas Ventures will only be accepted by accredited investors.