📢 Special Edition: Ganas Ventures Invests in Vitrinnea
This is a special edition of Lolita's Newsletter, a monthly newsletter of curated actionable insights and resources for over 21,000 underestimated founders, funders, and friends.
🔥 We’re thrilled to announce our investment in Vitrinnea, joining forces with Jungle Ventures, Ata, Caricaco, Forza Delivery, and prominent family offices in Central America in their Seed round. This marks another strategic investment for Ganas Ventures as we continue backing community-driven startups that are reshaping eCommerce in Latin America.
👕About Vitrinnea
Vitrinnea is the first secondhand fashion marketplace designed for Latin America, eliminating friction, trust issues, and logistical headaches for buyers and sellers. By combining technology with deep regional expertise, Vitrinnea ensures a seamless, secure, and profitable resale experience.
Every year, $169B in secondhand fashion is traded globally—$20B of that in Central America alone. But most platforms in the region still struggle with fraud, logistics, and trust. Vitrinnea fixes all that, making it easy for people and businesses to turn unused clothing into income while giving buyers access to affordable, quality fashion they can trust.
💡 Why We Invested in Vitrinnea
🚀 Massive Market Opportunity – The Latin American eCommerce market is valued at $167B, with the secondhand market projected to reach $350B globally by 2028. With rising costs of new goods, secondhand shopping is becoming the norm, and Vitrinnea is leading the charge.
📈 Proven Traction & Growth – With 200% YoY growth and 20% MoM expansion, Vitrinnea is proving its model at scale. In just two months in Guatemala, the platform onboarded 15,000 sellers, with transaction volume doubling month-over-month.
⚡ Community-Driven Impact – By leveraging word-of-mouth marketing, user-generated content, and a seller-first approach, Vitrinnea is not just a platform—it’s a movement, bringing financial empowerment to thousands of micro-entrepreneurs across Central America.
👥 Led by an A-Team – CEO Julio Javier Pastore, along with co-founders Diego Pastore, Johnny Martinez, and Diego Castro, bring deep expertise in marketplaces, logistics, and fintech. With past experience in scaling digital banks, superapps, and high-growth startups, this team is built to win.
🔥 Why This Matters for Ganas Ventures – We invest in startups that leverage community as a competitive moat. Vitrinnea aligns perfectly with our thesis, joining our portfolio of companies that are rethinking commerce and unlocking new economic opportunities through technology.
🎉 Market Opportunity & Impact
The secondhand fashion market in Latin America is massively underserved. Rising inflation and the 15x faster growth of resale over traditional retail are pushing consumers toward affordable, high-quality alternatives. Vitrinnea is seizing this moment by creating a trusted, localized marketplace that solves the barriers of fraud, logistics, and accessibility.
📊 Traction & Growth
✅ ~$1M revenue in 2024, projected to grow 250% in 2025
✅ 15K+ sellers onboarded in two months in Guatemala
✅ 70% buyer retention, demonstrating strong product-market fit
✅ Expanding into multiple LATAM markets, including Honduras, Costa Rica, and Panama
Vitrinnea isn’t just building another secondhand marketplace—they’re creating the infrastructure for sustainable, trusted resale commerce in Latin America.
🙌🏽 Join the Movement!
🚀 Try Vitrinnea here at vitrinnea.com
Ganas Ventures is actively investing $100K into pre-seed and seed community-driven startups in the US & Latin America. Learn more at ganas.vc.