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💥 The power of community in making money, investing in underestimated markets, an immigrant building a unicorn, money and more

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💥 The power of community in making money, investing in underestimated markets, an immigrant building a unicorn, money and more

A bi-weekly newsletter of curated resources for early-stage founders, funders, and friends.

Lolita Taub
Feb 7, 2021
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💥 The power of community in making money, investing in underestimated markets, an immigrant building a unicorn, money and more

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Welcome to Lolita’s Newsletter! We share up-to-date and nugget-sized practical resources and advice for early-stage founders, funders, and friends. We are at 6,430 members. To access exclusive content, office hours, join our Slack community, and get your pitch deck reviewed become an annual subscriber or gift a subscription.

Skipping the GameStop story because I want to share my POC investor reflections instead. But before I do that, I do want to point out that the GameStop-Redditor situation is a great example of how extremely powerful community is in making money.

💭 Reflective thoughts: I come from a pre-seed/seed micro-VC fund perspective where we write small checks into underestimated founders (who usually lack “traditional” pedigree but have immense grit/hustle) and target markets that are often mistaken as "niche" or "too small." So, I tend to roll my eyes when a VC dismisses a company because they don’t see an A+ team/markets/etc. Although this annoys me, I want to keep an open mind to diverse perspectives. That’s why I recently asked VC Twitter: what objective criteria do you use to identify an +A team?

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lolitataub @lolitataub
🤔 VC friends: some investors say they pass on startups bc "they don't have A+ teams" which is fair until you notice there's noticeable pattern matching bias that leave underestimated founders at a disadvantage. 🔑 What objective criteria do you use to identify an +A team?
1:10 AM ∙ Jan 31, 2021
494Likes60Retweets

I also asked VC Twitter about how founders can make their case for the market they’re serving.

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lolitataub @lolitataub
👋🏽VC friends: underestimated founders targeting underserved markets often hear "your market is too niche" or "too small" because mainstream investors don't see the market potential. 🤷🏽‍♀️How would you advise underestimated founders to plead their case?
7:57 PM ∙ Jan 30, 2021
390Likes45Retweets

At the end of the day, though, I am not interested in falling prey to old tropes or traditional VC pattern matching that can keep me from investing in the best founders. So, I’m no longer going to question myself when traditional VCs push back on my thesis of investing in underestimated founders and underserved markets. After all, my unique insights - and that of other investors who come from underestimated backgrounds too - are what creates a wonderful community, a powerful differentiation moat, and an opportunity to create generational wealth for investors, my family, and our community.

Did you know? In the US alone, the purchasing power of minorities and women is over $3 trillion each (and growing). We're also quickly becoming a minority-majority country - Gen Z, Hawaii, California, Texas, Maryland and New Mexico are already there.

🍒 The cherry on top: a new guard in the startup world is rising and we’re going to win together, not in spite of being different but because of it. Proof in the last week alone: Arlan Hamilton (raised $1.07M in 9 hours last week for Backstage Capital to invest in underestimated founders), Arion Simone (raised $20M for the Fearless Fund to invest in women of color), Yelitsa Jean-Charles (raised $1M for Healthy Roots to create kid products that represent the beauty of diversity). So many of us see there’s money that’s being left on the table and we’re going to take it!

On that note, happy Black History Month!

✨ Lolita Taub
link.tree | twitter

ICYMI: You can join my office hours at GSV's Startup Bootcamp. The Visible VC podcast featured me. Startup-Investor Matching Tool intros have resulted in 20 checks (+$2.8M!). 

Congrats!

Congrats Tope Awotona for raising $350M for Calendly.  Allison Barr Allen and Domm Holland for raising $102M for Fast. Shripriya Mahesh for raising $123M for Spero Ventures. Melody Koh for raising $100M for NextView Ventures IV. Kanyi Maqubela and Steve Jang for raising $100M for Kindred Ventures II. Nitin Rai for raising $26M for Elevate Capital. Jesse Draper for raising $21M for Halogen Ventures II. Nathalie Walton for raising $4.2M for Expectful. Alexandra Fine for raising $4M for Dame. Tanya Van Court for raising $3.9M for Goalsetter. Kishau Smith Rogers for raising a $2.17 million seed round for Time Study. Joanne Chen for becoming a General Partner at Foundation Capital. To Arian Simone, Henri Pierre-Jacques, Serena Williams, Soraya Darabi, Marcos Gonzalez, and all the funds investing in underestimated founders who received funding from Bank of America. Austin Clements and Ajay Relan for launching Slauson & Co. Theresia Gouw and Acrew Capital for launching the Diversity Capital Fund. Yohei Nakajima for launching Untapped Capital. 


SPONSOR Fundboard enables founders to find the best capital for their innovation and vision. And they're sponsoring 10 annual subscriptions to this newsletter. If you want one, go here by 2/13.

Funders

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🤔What can be done to get more dollars to underestimated founders and to increase the # of investors that come from underestimated communities? Ideas 1/ Wire + hire 2/ Startup-Investor Matching Tool* 3/ GP-LP Matching Tool* *Tools to provide intros that can lead to investment.
9:49 PM ∙ Jan 31, 2021
101Likes6Retweets

Lolita Taub | Check this out if you’re an LP interested in connecting with women, POC, and LGBTQ+ emerging managers

Weekend Fund | Take a look at the stack that powers this popular early-stage fund

Backstage Capital | Learn how this VC fund is leveraging equity crowdfunding

Harlem Capital | Apply to their 10-wk remote internship program by 2/17

Startup-Investor Matching Tool | Receive thesis-aligned and customized deal flow

💰 Raising or looking for co-investors? Here's what I invest in.

Founders

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🎧Founders: a new @FirstPitches episode is out! ⚡️Guest: @eliast, co-founder of @Drift 💪🏽Known for: running a co that's set to become a 🦄 🌱First-pitch: iterative + over lunch 🔥His story: the Latinx American Dream Listen to the pod here: apple.co/3sV8knw
Image
6:21 PM ∙ Feb 4, 2021

First Pitches | Learn how, we as immigrants, can build unicorns to-be

Lolita Taub | Black female founders: get resources for you and your startup

GSV Ventures | RSVP to chat with POC investors every Tues between 1/25 - 3/12, 9-10AM PST

Google for Startups | Black, Latinx, and Veteran founders: apply by 2/9 for Google’s Founders Academy - a virtual immersive 6-month program

Transparent Collective | Underestimated founders: apply by 3/1 to get access to 1:1 mentorship, pitch coaching, investor connections, and more

📚 Want more resources? Here are courses + services for you.

SPONSOR Elevate Capital is an inclusive fund that invests in underserved minority entrepreneurs that include women, people of color including Black, Latinx and LGBTQ. They provide venture capital funding and mentorship nationally and 80% of the fund's current investments are in underserved entrepreneurs. Learn more about Elevate Capital here.

Community-Driven Cos

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🎉 Congrats @TheYelitsa for raising $1M for @RootsDolls! 🙌🏽 @thecommunityvc @PoetryAaron @ssahney @srcasm and the rest of the team couldn't be more pumped to be part of your journey in creating products that represent all children and foster community. news.crunchbase.com/news/healthy-r…
news.crunchbase.comHealthy Roots Dolls Lands $1M Seed For Product Line That Represents All ChildrenThe company aims to create all types of products representing our multicultural world.
2:50 PM ∙ Feb 5, 2021
46Likes4Retweets

Dame | Learn more about the co that’s building a community around pleasure

Lolita Taub | Get a better understanding of community driven cos 

Aubrie Pagano | Learn about how community is the future of business 

Danielle Maveal | Check out this post on how to create an instant community

The Community Fund | Join our fireside chat on investing in community driven companies on 2/23

🙌🏽 Building a community-driven co? Submit your co to The Community Fund.

Money

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lolitataub @lolitataub
💰Black + Latinx founders: @blackambitionpz's applications for The Black Ambition Prize are open. Learn more and apply to compete for $1M in funding. platform.younoodle.com/competition/th…
platform.younoodle.comThe Black Ambition Prize | YouNoodleThank you for your interest in applying to the Black Ambition Prize. <br><br> The Black Ambition Prize provides a platform for eligible applicants to access growth capital, pitch feedback, and mentorship. Eligible applicants consist of Black & Latinx founders building across these di…
2:19 AM ∙ Jan 14, 2021
34Likes13Retweets

Women Who Tech | Women founders: learn more and apply by 2/9 for grants

Envision Accelerator | Underestimated founders in college: apply to a 12-week accelerator that comes with a <$10K grant by 2/10

Black Ambition | Black and Latinx founders: apply to compete for $1M in funding by 2/18

New Voices Foundation | Black women founders: apply for $10K grants by 2/28 

Founder Institute | Black founders: access +700 accelerators, investors and more

Founder Grants | Access +80 grants for founders

Equity Crowdfunding | Raise up to $5 million on Republic

Non-dilutive capital | Create a profile to find non-dilutive capital on INTRO

👋🏽 Want investor intros? Submit your co to The Startup-Investor Matching Tool.

Like the newsletter and think others would benefit from it? Want to join me in helping underestimated founders? Become a sponsor and gift 3 annual subscriptions to them. 

Sponsor the next issue


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💥 The power of community in making money, investing in underestimated markets, an immigrant building a unicorn, money and more

lolitataub.substack.com
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💥 The power of community in making money, investing in underestimated markets, an immigrant building a unicorn, money and more

lolitataub.substack.com
Danielle
Feb 8, 2021

I look forward to these — the resources for founders are always 🔥🔥🔥! And I got to see my name in this one 😱 My win for the week :)

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